Written by Sarah
How Does Colour Affect Your Mood?
Does red make you feel angry and blue make you feel calm? You might’ve noticed that colour affects the way you feel, but you might not realise what a powerful tool it really is.
Although perceptions of colour are quite subjective, and are usually rooted in your own experience or culture, some colours have the same universal feeling. For example warm colours, such as red, orange and yellow, can evoke feelings of warmth and comfort, as well as anger and hostility. Whereas cool colours, such as blue, green and purple can induce feelings of calm, but can also be related to sadness.
By affecting your emotions, colour can also have a profound impact on productivity. Research has show that green and blue hues can improve efficiency and focus, while yellow can trigger optimism and creativity. Vivid colours such as red and orange are also said to inspire passion and boost energy levels. This is something we really took into consideration when building The Project at Hoxton – in our study area we used a blue-dominated colour palette to improve focus.
Although research in colour psychology is still developing, we’ve all felt the affects colour has on us. Even if these feelings are subject to personal, cultural and situational factors, more and more designers and architects are picking up on the importance of colour in buildings.